Facebook is by far the largest social platform in the world, with over 2 billion active users sharing pictures, posts and comments every day. With that size and worldwide scope, Facebook is responsible for dealing with a host of thorny ethical issues, ranging from user privacy to news to content censorship. However, some experts think the company isn’t doing enough to take accountability for its place in the world.

Writing about Facebook’s recent plan to control revenge porn, the co-founder and CEO of Keepsafe Software, Zouhair Belkoura, said that Facebook has the “brains, manpower and resources” to protect its users. But instead, Facebook focuses on just keeping users or gaining new ones.

“It’s time to acknowledge that [Facebook] has an obligation for the social and cultural impact its platform is enabling,” Belkoura wrote in Recode. “Facebook needs to exact meaningful changes to place people’s privacy and welfare above its profits.”

That sentiment was echoed by Brian Tierney, the CEO of Brian Communications and former publisher of The Philadelphia Inquirer. In an op-ed for USA Today, Tierney wrote: “Let’s stop treating these companies as the new kids on the block and giving them a free pass when unacceptable content, campaigns and advertising slips through.”

If nothing else, 2017 will be remembered as the year Facebook got called to the carpet to answer for itself — and hopefully the company learns some lessons from all the tough publicity.

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