Facebook released a new photo-sharing app this week called Moments that relies on facial recognition technology to tag and send pictures of your friends from your private camera roll.

“Syncing photos with the Moments app is a private way to give photos to friends and get the photos you didn’t take,” wrote Will Ruben, Facebook’s Product Manager, in the blog post announcing the app. “Moments groups the photos on your phone based on when they were taken and, using facial recognition technology, which friends are in them. You can then privately sync those photos quickly and easily with specific friends.”

Facebook, along with most other tech giants, has constantly sought ways to pioneer the field of photo sharing. This might finally be its breakthrough; though the facial recognition technology will probably creep out some users, every photo you take will automatically be placed in your “Private” folder on the app, meaning you have to take several steps to publically share it. This should help avoid potentially embarrassing sharing situations like the kind that were possible with Facebook’s automatic photo sync feature in 2012. But only time will tell if Facebook users adapt to this new feature, or if they’ll summarily reject it like they have Facebook’s previous efforts at photo sharing technology.