It can’t be argued that 2018 was the worst year yet for Facebook. From the Cambridge Analytica data breach scandal last spring to the revelation in September that the company lost the data of 50 million users, Facebook found itself squarely in the spotlight for its privacy problems. That’s why Mark Zuckerberg’s end-of-year Facebook post touting his platform’s successes rubbed so many users the wrong way.

In his message, the Facebook founder and CEO said he’s “proud of the progress” that Facebook has made, and that the site already operates differently than it did in 2018. However, many experts and media outlets were not convinced; TechCrunch said Zuck’s post read like “1,000 words of patting himself on the back.”

“We’ve fundamentally altered our DNA to focus more on preventing harm in all our services, and we’ve systematically shifted a large portion of our company to work on preventing harm,” Zuckerberg wrote. “We now have more than 30,000 people working on safety and invest billions of dollars in security yearly.”

It’s true that Facebook has done a lot of work to turn around its public perception regarding privacy, but it’s a little too soon for a full-blown victory lap. As Zuckerberg himself admits, the platform will never be able to fully rid itself of these issues. After a year of scandals, perhaps the company should’ve just taken its lumps and moved forward instead of stopping to brag.