A Facebook Page is often the lifeblood of a business’s social media presence. Companies need to be very careful who has “Manager” access to their page. Countless pages have been lost due to poor or non-existent controls.
Facebook allows for multiple roles for page administrators, and it’s important to understand the difference between these roles and to have people in your organization assigned to them accordingly.
Prior to this feature, giving someone admin access to a Facebook page was an all or nothing thing. All admins had complete and total access to the page. Obviously, this posed huge security risks on many different levels and made it way too easy for pages to be hi-jacked or deleted. Also, if any admin had their Facebook account compromised, then pages under their control were in jeopardy.
Now all of that has changed and page owners can breathe a sigh of relief. Pages can have admins assigned with the following roles:
- Content Creator
- Insights Analyst
Image Credit: Facebook Help Center
So, if you are a Facebook page owner, and you want to set these granular controls for your admins – here is how you do it:
1. Access the ‘Admin Panel’ on your Facebook page.
2. Click the ‘Edit Page‘ drop down menu and select ‘Admin Roles.’
3. Next, you will click ‘Admin Roles‘ in the left column.
4. Assign the appropriate controls for your Admins and click ‘Save.’
Even with these controls, it is important to take additional steps to further secure your Facebook page. We recommend that you require all admins to have Login Approvals enabled on their Facebook account. This requires users to enter a code they receive via text message if Facebook doesn’t recognize the device they are logging in from. So, even if a hacker obtains their password, they still wouldn’t be able to access their Facebook account (and your page) without the code. There are also third party, social media management platforms you could consider that provide additional security benefits.
Also, have more than one trusted person as a page admin. If the primary admin quits, is fired or is otherwise unavailable, your company will still want to have access to the page.
For more information on Admin Roles, be sure to read up on the feature in Facebook’s Help Center. They have a whole section devoted to the topic.
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