Facebook has no shortage of problems it’s facing these days, but one of the biggest is its never-ending battle against fake accounts. That’s why, this week, the company introduced new policies that take a far more proactive approach to stamping out these pages — sometimes even before they break the rules at all.
According to Facebook, it will begin removing entire networks of pages and groups that are tied to users who have violated the rules, even if some of the individual pages in question have not.
“When we remove a Page or group for violating our policies, we may now also remove other Pages and Groups even if that specific Page or Group has not met the threshold to be unpublished on its own,” Facebook wrote in a blog post announcing the new policy.
At the same time, Facebook also introduced a “Page Quality” tab to explain to page administrators what specific rules their content violated, including guidelines regarding hate speech, harassment, bullying, nudity, violence and more.
This rule is sure to prove controversial; the notion of Facebook punishing pages before they have even done anything wrong will likely not sit well with online rights advocates. Still, it’s the right idea, and even if it doesn’t prove effective, at least Facebook is showing a willingness to experiment. Whatever the company is doing now to combat fake accounts clearly isn’t working, so it might as well mix things up.