Facebook announced last week that it will change its News Feed algorithm in an effort to stop spammy content from spreading on the site.
“We are announcing a series of improvements to News Feed to reduce stories that people frequently tell us are spammy and that they don’t want to see,” Facebook wrote in its announcement. “Many of these stories are published by Pages that deliberately try and game News Feed to get more distribution than they normally would.”
The new News Feed algorithm will focus on three issues: the practice of “like-baiting,” reducing repetitive content and getting rid of spammy or misrepresentative links that trick users into clicking.
“Like-baiting” is a practice that attempts to coax users into liking a page, offering rewards or incentives for doing so. Of course, the more Likes a page has, the higher it will rank in Facebook’s News Feed. The new changes will also work to get rid of repetitive content, which means you only have to see a story posted once, instead of viral articles that you may see posted by many separate users. Last of all, and perhaps most importantly for the site’s fight against malware, Facebook will crack down on links that mislead users into clicking through to sites full of advertising or spam.