Facebook To Display Privacy-Explaining Banner For European Users

Technology SecurityFacebook is going to begin displaying a banner to some European users explaining their privacy rights on the site, according to the Irish Independent. The new feature is aimed at new or unregistered users who may be unfamiliar with the site’s cookie policy for tracking the activity of its visitors across the web.

“We’re providing people with an additional level of notice about how we use cookies to improve their experience on Facebook,” a spokesperson said. “This is the result of a recommendation from the Irish Data Protection Commissioner, our regulator in Europe. Our use of cookies remains unchanged, and people will continue to be able to learn about our use of this technology from any page on Facebook.”

Of course, most Facebook users long ago agreed to the site’s privacy policies when they signed up, and with over 1.4 billion active users in the world, this small tool is doubtlessly too little, too late. It would be interesting if Facebook rolled out such a prominent privacy-encouraging feature to all of its users, no matter how long they’ve been on the site, but that doesn’t seem likely at this point. Though Facebook has gotten better at reminding people what they need to do to better protect themselves, the best defense is still a proactive attitude on the part of the user to check their settings.