Many Facebook users don’t know it, but their name and profile picture are being used in the site’s sponsored advertising. USA Today published an op-ed chronicling one writer’s story of finding out how his likeness was being used.
The writer, Jefferson Graham, received word from his wife’s cousin that he was suggesting she sign up to be an Uber driver on Facebook. Since he couldn’t see what other people were seeing in their news feeds when it came to sponsored ads featuring him, he checked his own for similar instances. What he found: many of his friends were being used for promotion, and when he reached out to them about it, he found that they didn’t know it.
Thankfully, there’s an easy way to remove your name and face from these ads. First, click on the lock logo at the top of your main Facebook page, and then click “More Settings” at the bottom of the menu. After that, click the “Ads” tab on the left side of the page and then the “Ads and Friends” section in the middle. From there, change the “Pair my social actions” tab from “Friends” to “No one.” You can also opt out from ads for Facebook and many other companies using a simple form on the Digital Advertising Alliance home page.