Facebook Ads are all the rage right now in the business world because of how efficient they can be when it comes to targeted advertising. However, in a stellar display of how resourceful people can be, one Facebook user named Matt Simpson has found yet another innovative purpose for Facebook Ads. He doesn’t have money in mind. Instead, what he’s looking for is a companion, and he believes that Facebook Ads is a better way to go about the process than a couple of cocktails in a bar.

Catering to Specific Tastes

Spiritual not Religious, aged between 28 to 34 years old, and living within 25 miles of Tempe, Arizona – that, specifically, is the type of girl Matt Simpson is looking for. Matt is paying Facebook to set him up with the woman of his dreams. He created three pay-per-click ads that targeted women with interests such as Yoga, Buddhism, meditation, Deepak Chopra, and more. He also created a fan page on Facebook that would serve as a landing site for these ads whenever a woman clicks on them. According to him, using Facebook ads is actually much more preferable than dating sites such as Match or eHarmony because the interest-based targeting is actually much better. Though Match’s search engine is actually better in terms of physical attributes, giving users the option to specify whether they prefer redheads over blonds or what not, but Simpson understands that in the end, hair color wouldn’t matter in the face of a really good match personality-wise and interest-wise.

Using Facebook ads is also more cost-effective than using Match, which costs $34.99 per month. He says that Facebook ads “remove the privacy shroud and deliver insight into (a female’s) intellectual and spiritual nature at 75 cents per click. That’s about 10 clicks for the price of a cocktail that may or may not end up splashed in (his) face!” Really good point there, Matt, if I do say so myself.

Another reason why Matt prefers Facebook is because he has a better chance there of getting a girl than he would if he had been using Match because, according to him “the economy of Match favors women”. All in all, I’d say he has pretty good reasons for using Facebook Ads for dating.

Practical but slightly Creepy

But then again, there are probably a lot of you who think this method is a bit creepy. It’s practical, that’s for sure, but how many women would really click on an ad like that. It’s a tad bit invasive and not many people would appreciate it. Could Matt’s “Hi! I’m an active, aware 30-something seeking a balanced woman like you! Click on my name or pic to learn more. :)” really get him the woman of his dreams? Well, the only way to find out is to monitor Matt’s success. Meanwhile, concerns over the proper use of Facebook Ads will crop up. Facebook is doing little to verify the trustworthiness of the ads being posted there, and if Matt can use the service to find the woman of his dreams, then what other things can Facebook ads be used for? What would Facebook Ads achieve in the hands of, say, a total psychopath with a couple of dollars? The implications are pretty scary to think about, and yet they’re too real to ignore.