This week, Amazon announced that it is taking legal action against the administrators of over 10,000 Facebook groups for allegedly facilitating a fake review scheme for products on its platform.
Many of these bad actors operate by offering money or free goods in exchange for positive reviews on the e-commerce giant. Amazon says that it relies on a combination of artificial intelligence and human monitoring to detect these schemes.
“Our teams stop millions of suspicious reviews before they’re ever seen by customers, and this lawsuit goes a step further to uncover perpetrators operating on social media,” Amazon vice president of Selling Partner Services Dharmesh Mehta said in a statement. “Proactive legal action targeting bad actors is one of many ways we protect customers by holding bad actors accountable.”
Of course, Facebook has a part to play in stopping this activity, too. For its part, the company has strengthened its policies against fake reviews, but as the scope of this legal action indicates, it still has a long way to go to fix the problem. If nothing else, Amazon’s lawsuit should serve to embarrass Facebook by showing that it can’t adequately police its own platform for these issues.
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