This week, Facebook’s leadership team will meet with representatives from the NAACP, Anti-Defamation League and other civil rights groups behind the wildly successful “Stop Hate for Profit” advertising boycott campaign. At the same time, Facebook has also pledged to release the results of an independent audit of the social media giant’s civil rights policies and practices. However, a leader of one of the civil rights organizations has already slammed the move, decrying the accelerated release of the audit as not a “good faith” effort.

Anti-Defamation League CEO Jonathan Greenblatt accused the audit of being “shoehorned” into the discussions by Facebook, and that its release is an attempt to distract from the company’s upcoming meeting with boycott organizers.

“What they need to do is realize we’re not talking about a technology problem. We’re talking about a values problem. Does Mark Zuckerberg believe this is an annoyance or a business imperative,” Greenblatt told CNBC. “We need Facebook’s leadership to apply the pressure to get this done. If they don’t see the urgency, maybe now that 1,000 advertisers have stepped up, maybe now they finally will.”

It’s great that these advocates are publicly calling out Facebook prior to their meeting. Hopefully Facebook gets the message that its empty spin won’t get the job done this time, and that real solutions are needed.

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