By now, most Facebook users understand that the platform collects their data to make money from advertisers. However, it’s less-known that the social media giant continues to hoover up your personal information and build a profile of who you are even if you deactivate your account. That has led many privacy experts to speak out against the practice in an attempt to educate users about exactly what Facebook is doing with their info.
To make matters worse, experts say that Facebook has also made it exceedingly difficult to leave its platform in the first place — and even if you do, your data will still be tracked.
“At several points in Facebook’s recent history, the only thing that was easy for users to do was deactivate their accounts, but deletion has been more of a challenge,” said Bennett Cyphers of the Electronic Frontier Foundation. “Through its tendrils in other services, Facebook gave users lots of different ways to accidentally reactivate their accounts, and so it was this kind of maze and exercise in austerity.”
Facebook is a monetized product that depends on user engagement, so of course it doesn’t want people to leave. However, it also has a responsibility to be more transparent about what it does with our data if we do choose to deactivate.
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