Facebook and Apple are two of the biggest tech companies in the world, so it only makes sense that they’ve been locked in a heated rivalry for years. However, when Facebook criticizes Apple for its privacy practices — as it did in a recent series of full-page newspaper ads — it’s hard to take the social media giant seriously.
This week, Facebook launched a full-scale PR assault on Apple for changes to its app store policy, which will require users to opt in to ad targeting. It’s expected that this will result in a dramatic decline in the number of users who can be tracked, which will obviously harm Facebook’s business model. But for its part, Facebook says that it’s only concerned because the move will hurt revenue for millions of small businesses. Of course, Apple didn’t buy that excuse, and hit back at Facebook for being against giving users a say in their privacy.
“Users should know when their data is being collected and shared across other apps and websites — and they should have the choice to allow that or not,” Apple said in a statement. “App Tracking Transparency in iOS 14 does not require Facebook to change its approach to tracking users and creating targeted advertising, it simply requires they give users a choice.”
There could be a legitimate argument about whether or not Apple’s change will ultimately be helpful. However, Facebook is exactly the wrong organization to be making a statement about privacy.
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