Facebook once again ran into strict European privacy laws this week when Norway temporarily banned the social media giant from tracking users online to target them with ads. The ban, which takes effect in August, will last three months, and protect all users in the country from being shown ads based on their online activity and location.
“The Norwegian Data Protection Authority considers that the practice of Meta is illegal and is therefore imposing a temporary ban of behavioral advertising on Facebook and Instagram,” the regulators wrote in a press release. “Meta has recently received both a decision and a judgment against them to which they have not aligned themselves with. If we don’t intervene now, the data protection rights of the majority of Norwegians would be violated indefinitely.”
“Invasive commercial surveillance for marketing purposes is one of the biggest risks to data protection on the internet today,” the group continued.
The country’s government also warned that Facebook is processing sensitive and private user data with very little transparency, so it’s almost impossible to figure out what’s happening with the information. It’s likely both sides will come to an agreement eventually, but for now, these European Facebook users will have much stronger privacy than before.
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