It’s no secret that artificial intelligence has become a factor in almost every walk of life, and tech companies like Facebook are increasingly turning to it to help moderate content. However, this same technology can also become dangerous if it’s used by bad actors to create or spread misinformation. That’s why Facebook instituted a new policy this week that will prevent political campaigns and other hot-button advertisers from creating ads using AI.
This rule change follows Facebook also announcing that it will watermark images created by AI so users can distinguish them from the real thing. The company also recently blocked its AI virtual assistant from creating images of public figures. When taken together, Facebook is clearly hoping these policies cut down on misinformation ahead of the upcoming presidential election, while also preventing potentially discriminatory advertising in other fields.
“As we continue to test new generative AI ads creation tools in Ads Manager, advertisers running campaigns that qualify as ads for housing, employment or credit or social issues, elections, or politics, or related to health, pharmaceuticals or financial services aren’t currently permitted to use these Generative AI features,” Facebook said in an update posted to its help center.
Of course, bad actors can still create all the harmful content they want by hand if they’re determined enough, but at least these new rules are a step in the right direction to stop them from automating the process.
Choose what the experts use: award-winning cybersecurity you can trust and rely on.
Surf the web truly incognito. Try Bitdefender Premium VPN, the ultra-fast VPN that keeps your online identity and activities safe from hackers, ISPs and snoops.