In July, a coalition of civil rights organizations and advocates led a successful boycott of Facebook that saw some of the world’s biggest advertisers withdraw their dollars in protest of the company’s hate speech policies. And this week, the group announced that its back with another campaign, this time targeted at Facebook-owned Instagram.

The group, which includes prominent organizations like the NAACP and Anti-Defamation League, is calling on prominent Instagram users and companies to stop posting on the platform for one day this week to bring attention to its parent company’s hate speech policies.

“Our organizations as well as other experts have been warning Facebook for years about the problem of dangerous, potentially violent groups and individuals using Facebook. But time and time again they’ve failed to listen,” the group said. “In response to Facebook’s continued role in undermining democracy and sowing division, individuals will be asked to freeze Instagram for a day and post a series of coordinated messages in unison on their social media accounts this week.”

Though these symbolic gestures have very little impact on Facebook’s pocketbook, they still provide a valuable service. The more that people are made aware of the social media giant’s troubling policies, the better.

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