Facebook has long had a tense relationship with European officials, who view the company’s data and privacy practices with suspicion. The company took another hit overseas this week when it gave in to pressure from the European Commission to change its terms and conditions. Now, the social media giant will have to “clearly explain” to users what it does with their data, as well as disclosing what revenue it generates with their personal info.
“Now, users will clearly understand that their data is used by the social network to sell targeted ads,” she continued.
It’s refreshing to see Facebook get taken to task by regulators — though this change will only apply to European users. However, with heightened scrutiny here in the U.S., there’s a chance the company could face a similar reckoning in its home country.
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