This week, Facebook opened up a new front in its battle against misinformation, this time by “expanding and improving” its Climate Science Information Center. The approach that the company is taking is similar to the one it recently implemented to combat misleading COVID-19 and political content.
The Center, which connects people to science-based news and resources, is now expanding to many other countries around the world, and will now include a section that debunks common climate myths. To help build this new feature, Facebook turned to experts from several prominent universities, including Yale, George Mason University and the University of Cambridge.
“The spread of damaging falsehoods endangers the level of international cooperation required to prevent catastrophic global warming,” said Dr. Sander van der Linden of the University of Cambridge. “Facebook is in a unique position to counter the circulation of online misinformation, and the new climate ‘mythbusting’ section is an important step toward debunking dangerous falsehoods.”
Many of Facebook’s recent experiments to fight misinformation are too new to tell if they’re working. However, anything that could possibly have an impact on this serious problem is worth trying — and at least Facebook is showing a willingness to do so.
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