Facebook has long touted the fact that it is free to use. However, there is a very real cost to engaging with the social media giant: our data. That’s why the company is so concerned with Apple’s new privacy controls in iOS 14, which will require apps to obtain user consent before tracking them around the web. In response to the change, Facebook has begun to show a message to users imploring them to share their data in order to “help keep Facebook free of charge.”
“This version of iOS requires us to ask for permission to track some data from this device to improve your ads. Learn how we limit the use of this information if you don’t turn on this device setting,” the message says. “We use information about your activity received from other apps and websites to: show you ads that are more personalized, help keep Facebook free of charge [and] support businesses that rely on ads to reach their customers.”
While none of this is technically wrong, it’s pretty extreme to make users feel bad for not wanting to share their info. People don’t want Facebook to start charging them, and they don’t want to hurt small businesses. Instead, all they ask is for Facebook to respect just a little bit more of their privacy.
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