In recent months, Facebook has been hit with repeated attacks from U.S. lawmakers fed up with how the social media giant handles user data. This week, the company tried to get in front of the problem by updating its terms of service to do a better job of explaining its actions.
Facebook tweaked the language surrounding content removals, ad targeting and intellectual property rights. The company said it instituted the changes after conversations with regulators, policymakers and consumer protection advocates around the world. The new terms also go out of their way to spell out how Facebook profits from user information.
“We don’t sell your personal data,” the company wrote. “We allow advertisers to tell us things like their business goal and the kind of audience they want to see their ads (for example, people between the age of 18-35 who like cycling). We then show their ad to people who might be interested.”
Of course, none of this represents a substantive change for the platform. Instead, Facebook said it merely wanted to give users a better idea of how things really work. Honesty is always appreciated, but these new terms still don’t go far enough spelling out how the company handles our private data.
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