Earlier this week, Facebook’s own Oversight Board blasted the company for its confusing policies on deepfakes and other misleading content. Now, just a few days later, the company has responded with a big policy change, promising to label AI-generated images on Facebook, Instagram, and Threads.

According to Facebook, it has been working to develop watermarks and metadata to apply to images it knows were generated by AI. However, there are gaps in how the company detects these images, and it’s currently relying on users to honestly disclose if they’ve created an image using AI.

“As the difference between human and synthetic content gets blurred, people want to know where the boundary lies,” Facebook president of global affairs Nick Clegg wrote in a blog post. “People are often coming across AI-generated content for the first time and our users have told us they appreciate transparency around this new technology. So it’s important that we help people know when photorealistic content they’re seeing has been created using AI.”

Unfortunately, Facebook said that it can only use this technology to label static images and not audio or video. So while this new policy is a step in the right direction, there remains a ton of work to do to effectively fight the spread of deceptive content.

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