Last month, a Facebook advertiser boycott was organized to protest the company’s handling of hate speech and misinformation. And while the Stop Hate for Profit campaign achieved its goal of getting Facebook’s attention, the future of the initiative is unclear. Many of the participating brands only signed on for one month, and while some major companies have extended, others have quietly begun the process of getting back into business with Facebook. However, a notable group of individuals is calling on these brands to continue taking a stand against the social media giant — Facebook’s own content moderators.
“I don’t think that Facebook are going to care about this, and they haven’t lost revenue. It’s like 5% of their lost revenue, and it will only last till the end of July, so they’ll recover from it,” one anonymous content moderator told The Guardian. “It’s good that their policies are getting attention. In this way, we all may benefit. But facing the attack they’re retrenching, so it’s hard to predict what’s going to be the effect of this.”
It’s one thing for Facebook to receive criticism from outside activists, but another for its own employees to publicly blast it. Hopefully this internal pressure can contribute to a real change in the company’s policies.
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