Facebook founder and CEO Mark Zuckerberg makes headlines every year at the company’s F8 developers conference by delivering bold statements about the company’s future, and this year was no exception. According to Zuck, Facebook is working on more private ways for users to communicate, including a desktop version of its Messenger platform and encryption technology that will make messages indecipherable to anyone but the sender and recipient.

“The future is private,” Zuckerberg said. “I get that a lot of people aren’t sure we’re serious about this… We don’t have the strongest reputation on privacy right now, to put it lightly. But I’m committed to doing this well and starting a new chapter for our product.”

Of course, the company’s pronouncement comes on the heels of a seemingly-endless string of privacy and data controversies for the tech giant. And Zuckerberg seemed to imply that these troubling revelations could be far from done. “I’m sure we’re going to keep unearthing old issues for a while,” he said, saying that Facebook will continue to “do what it takes to evolve and build the products that people want.”

It’s fine that Facebook keeps making these promises, but the time for talk is over. Now, the company needs to actually to start delivering on its vision for improved privacy.

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