This week, the tech company Mozilla announced that it has created a program to help users understand how much Facebook and its parent company Meta are tracking their activity. The program, called the Facebook Pixel Hunt, will be conducted together with a nonprofit journalism organization and volunteer Mozilla users.
To help out with the study, users need to install Rally (a privacy-first data-sharing platform created by Mozilla) and then sign up for the Pixel Hunt study. After that, the tool will gather their data as they surf the web and send it to the two organizations for analysis.
Of course, it will be interesting to see how Facebook responds to this study. They’ve acted quickly to shut down similar research activity in the past. Still, if it’s allowed to continue, this feature could be an eye-opening exercise for users who may not be aware of just how much Facebook is snooping on them.
The Choice of Tech Experts Worldwide. Try 90 days free of Bitdefender and experience the highest level of digital safety.
Surf the web truly incognito. Try Bitdefender Premium VPN, the ultra-fast VPN that keeps your online identity and activities safe from hackers, ISPs and snoops.