A new privacy law passed in California this week could have wide-reaching implications for tech giants like Facebook. The legislation, called Proposition 24, will strengthen users’ existing privacy measures and give them the ability to stop businesses from selling or sharing their personal information.
According to Business Insider, the new legislation will also set tight restrictions on how Facebook can track your data around the web. It could even block Facebook from gathering that information altogether. And while that would cut into revenues for both Facebook and its advertisers, some tech leaders believe the lost money might be worth it in the long run.
“That means we leave money on the table, but just because it’s there doesn’t mean you have to take it,” software executive Raju Vegesna told Business Insider. “The privacy tipping point for most countries will come when they realize just how much data big tech companies… have collected on their citizens and that as a government, there is nothing they can do about it.”
While California is just one state, it’s also home to Facebook headquarters. That means any policies that affect the company there could have potentially global consequences — and in this case, that might be a good thing for user privacy.
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