This week, Facebook announced that its rolling out a new privacy tool that allows users to manage how the social media giant tracks them across the Internet. The feature, called “Off-Facebook Activity,” was announced in a blog post by none other than Facebook founder and CEO Mark Zuckerberg himself.
When this long-promised tool was originally announced, it was referred to as “Clear History.” However, Facebook didn’t want users to think that they could somehow get rid of the data that Facebook publishes to the platform. However, the tool still allows you to see a summary of the information that other websites and apps send to Facebook. Thankfully, it also lets you clear it from your account.
“Other businesses send us information about your activity on their sites and we use that information to show you ads that are relevant to you. Now you can see a summary of that information and clear it from your account if you want to,” Zuckerberg wrote. “Off-Facebook Activity marks a new level of transparency and control. We’ve been working on this for a while because we had to rebuild some of our systems to make this possible.”
This feature has been promised for so long that it’s almost a surprise to see it become a reality. Now let’s hope users actually take advantage of it.
Click here to edit your Off-Facebook Activity Settings.
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