Oculus Will Now Begin Collecting User Data For Facebook Ad Targeting

When Facebook first bought the virtual reality company Oculus in 2014, it pledged that it would not use the company’s products to gather data for advertising. However, Oculus quietly changed its privacy policy this week to allow its parent company to do just that.

According to Facebook, the data it collects will include “relevant content,” activity on Oculus, and what apps are being used. However, the company was quick to point out that it will not use mapping data from the interior of users’ homes to target advertising. It also reiterated that users will still have control over their privacy settings.

“You can choose whether you want to add your Facebook friends as your Oculus friends automatically (depending on their settings), and you control who can see your Facebook real name on Oculus,” Facebook said in a statement. “You will always be able to choose what information you post to your Facebook profile or timeline, either by giving permission to post or by updating your privacy settings.”

Oculus hardware is expensive, so this issue doesn’t affect all that many people. However, it is indicative of Facebook’s larger attitude toward user data — and that attitude isn’t always conducive to privacy.




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