Report: Facebook Is Profiting On White Supremacist Groups Through Ads

According to a recent report from the nonprofit Tech Transparency Project (TTP), Facebook is profiting on searches and ads for known white supremacist groups on its platform.

The investigation found that over a third of the 226 white supremacist groups identified as hate organizations by the Southern Poverty Law Center (SPLC) have a presence on Facebook, including 119 Pages and 20 Groups. Facebook often monetized searches for these groups, and according to the TTP report, its algorithm frequently recommended more extreme content to users if they interacted with hate groups. In other words, the company is directly profiting from this dangerous content whether it knows it or not.

“Despite numerous warnings about its role in promoting extremism, Facebook has failed to effectively address the presence of white supremacist organizations on its platform,” the TTP concluded in its report. “These findings make clear that the company is more focused on profit than it is on removing hate groups and hateful ideologies that it has promised to purge from its platform.”

For its part, Facebook said that it “immediately resolved” the issue once it became aware. However, it’s difficult to believe that this problem is fully resolved when this kind of controversy crops up so frequently for the social media giant.




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