Over the years, Facebook has invested tens of millions of dollars into artificial intelligence technology to detect offensive content, hate speech, disinformation, and more. However, according to a report in The Guardian this week, many of these global influence campaigns are becoming more sophisticated and are better able to dodge Facebook detection.

According to experts, it can be difficult to determine if a network of bad actors are coordinated or not, especially when the accounts are helmed by real people. To make matters more confusing, some of these bad actors have a real presence on the ground to make their content seem more legitimate.

“The boundary between inauthentic and authentic coordinated behavior is very tricky to manage. Authentic coordinated behavior can often resemble social movements, and determining when this behavior is harmful depends largely on the context and standpoint,” Toussaint Nothias, research director at the Digital Civil Society Lab of Stanford University, told The Guardian.

For its part, Facebook is aware of this problem, noting that it has “built the largest global third-party fact-checking network of any platform.” But while that may be true, it’s also clear that many scammers and cybercriminals have found a way to stay a step ahead of the social media giant.

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