For months, Facebook has been feuding with Apple over the company’s change to its iOS privacy policy that requires apps to obtain user permission before gathering data. And according to a recent report, there was a good reason for Facebook to be worried — only six percent of these users have agreed to allow Facebook and other companies to track them.

All along, Facebook has claimed that it’s worried about how this change to Apple’s platform would hurt small businesses. But of course, the social media giant is really only worried about its own revenue, which overwhelmingly comes from targeted advertising.

“Facebook is really saying: What can we do to protect our business model?” computer science professor Jonathan Mayer told The New York Times. “It’s entirely unsurprising that they would oppose a change that introduces more control to consumers and less opportunity to collect data that can be fed back to advertisers, even if that’s what consumers are saying that’s what they want.”

No matter what else happens between Facebook and Apple, it’s encouraging that so many users have decided to take their privacy into their own hands. That spells trouble for Facebook and any other company that wants to profit off collecting our personal info.

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