When civil rights groups and activists organized a boycott of Facebook advertisers, it seemed like the social media giant might finally have to sit up and pay attention to its hate speech and misinformation problems. However, according to a report this week in Digital Trends, the “Stop Hate for Profit” campaign may be quietly running out of gas.

“They think they can wait us out,” said Jessica González, the co-CEO of Free Press, one of the activist groups behind the boycott. “They’re trying to wait out civil rights. They’re trying to wait out their responsibility to human rights and facing down our democracy that they’re f**king up. That’s the attitude. That’s offensive to us, and it’s offensive to advertisers.”

However, Facebook’s strategy of waiting out the boycott might actually be working. The company hasn’t tangibly changed much of its corporate policy, and advertisers have begun to slowly transition back to working with them. Ultimately, the problem is that Facebook is the biggest game in town, and many companies feel like they have no choice but to give it their money.

The monthlong boycott may have rattled Facebook’s cage, but it’s clear that much more work will need to be done to force the company into permanent action.

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