Facebook’s business model is built on collecting your personal data and using it target ads. Most savvy users understand this — however, seeing it brought to life visually is something else entirely. And that’s exactly what 9to5Mac recently did when it created a chart showing how much information Facebook Messenger collects versus its competition. And the results are staggering.

From financial info to search history to health & fitness information, Facebook Messenger collects personal data at a rate significantly higher than other messaging apps like Signal and iMessage. It even collects more than WhatsApp, another messaging platform owned by Facebook.

“You don’t even have to read the contents of those privacy labels to realize how much data Messenger collects from every single user,” BGR’s Chris Smith writes. “Facebook Messenger manages to grab a terrifying amount of data when compared to the other three. Even WhatsApp, which belongs to Facebook, can’t match Messenger. That’s probably because the app is end-to-end encrypted, so Facebook’s powers are more limited.”

Facebook has a well-earned reputation for poor user privacy. However, charts like this truly bring to life the severity of the problem. The company knows more about us than it needs to — and far more than it should.

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