It’s well known that Facebook has problems with spam on its platform. However, one underreported issue is the abundance of Facebook groups that solicit fake reviews for products. It’s a big enough problem that Amazon has started to not-so-subtly call out Facebook to do more to stop this practice.
These Facebook groups work by promising users that they will get free samples of products in exchange for glowing reviews on Amazon or other vendor platforms. And while Amazon has done its part to fight the problem, removing 200 million fake reviews last year, the company also wants Facebook to hold up its end of the bargain and cut off these reviews at their source.
“When we detect fake reviews that may have been perpetrated outside Amazon, we regularly report the activity to the social media company where it occurred,” an Amazon spokesperson said in a statement. “While we appreciate that some social media companies have become much faster at responding, to address this problem at scale, it is imperative for social media companies to invest adequately in proactive controls to detect and enforce fake reviews ahead of our reporting the issue to them.”
Of course, Facebook is fighting far more serious bad actors on its platform, and as a result, it may deprioritize tackling fake reviews. However, it’s still a problem, and the company needs to do more to stop this sort of obvious fraud.
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