Cybercriminals run many scams on Facebook, but one of the most persistent involves stealing the images of innocent users and setting up fake accounts in their name. However, a new tool that Facebook is planning could help address the issue by giving users the ability to claim ownership of images and issue takedown requests. 

Though Facebook hopes to one day roll out this feature to everyone, it’s only providing it to its partner organizations at first. The social media giant says it wants to be extra-cautious with such a potentially powerful technology before it releases widely. 

“We want to make sure that we understand the use case very, very well from that set of trusted partners before we expand it out because, as you can imagine, a tool like this is a pretty sensitive one and a pretty powerful one, and we want to make sure that we have guardrails in place to ensure that people are able to use it safely and properly,” Facebook product manager of creator and publisher experience Dave Axelgard told The Verge.

This feature is so obvious that it’s shocking Facebook hasn’t introduced it before. Let’s hope everyday users get to enjoy its benefits sooner rather than later.

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