After Facebook’s Live platform was used to broadcast a horrific terrorist attack at a mosque in Christchurch, New Zealand, in March, the company vowed it would do more to restrict how its live-streaming feature could be used. Facebook delivered on its promise this week, announcing a “one-strike” policy that will ban users for a limited time if they break the rules.

“From now on, anyone who violates our most serious policies will be restricted from using Live for set periods of time… starting on their first offense,” Facebook’s VP of integrity Guy Rosen wrote in a blog post. “We recognize the tension between people who would prefer unfettered access to our services and the restrictions needed to keep people safe on Facebook. Our goal is to minimize risk of abuse on Live while enabling people to use Live in a positive way every day.”

Facebook said it will also implement other punishments for people found to violate Live’s rules, including limiting their ability to buy ads. Additionally, users who are found to be “dangerous individuals” will always be restricted from live-streaming.

Facebook walks a fine line when it comes to censorship, but there’s no doubt strong action in this area was sorely needed.

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