Last week, a group of six civil rights organizations called for Facebook advertisers to boycott the company for the month of July. The groups, which include the NAACP and Anti-Defamation League, launched the “Stop Hate for Profit” campaign to draw attention to Facebook’s “long history of allowing racist, violent and verifiably false content to run rampant on its platform.” Now, several prominent outdoor brands have joined the boycott, calling on the social media giant to change its advertising practices.

REI, The North Face and Patagonia have all announced that they are pulling ads from Facebook and Instagram at least through the end of July. All three companies also released strong statements condemning the company for its ad practices.

“We are pausing all domestic paid advertising with Facebook and Instagram through the end of July in an effort to support the implementation of stricter policies to stop racist, violent or hateful content and misinformation from circulating on the Facebook platform specifically,” a spokesperson for The North Face said in a statement. “We hope they will reconsider their policies and will reevaluate our position in the next thirty days.”

It’s encouraging to see such large companies take a stand against Facebook’s policies. Here’s hoping more brands will follow suit.

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