On January 1, 2020, the state of California will roll out the California Consumer Privacy Act (CCPA) — a sweeping new privacy bill that will give Californians the right to ask businesses to disclose what they’re doing with user data. Of course, this will have a massive effect on tech companies like Facebook that have built their entire business model on the collection of user info. However, the social media giant said this week that it’s prepared to deal with the strict privacy law.
“We are ready for its arrival in part because we’ve made many long-term investments across our products to help people everywhere easily manage their privacy and understand their choices with respect to their data,” Facebook said in a statement. As an example of what it has done to prepare, Facebook pointed to the self-serve tools it has built that allow users to access, download and delete their information. The company also declared that all people deserve “robust” privacy rights — which is somewhat hilarious, given its many privacy scandals.
“We believe companies should be held to a high standard in explaining what data they collect and how they use it, and that people should have robust individual privacy rights no matter where they live,” it said.
Whether or not Facebook means what it says, it’s at least a good thing that one of the largest states in the U.S. — and Facebook’s home base — has introduced such strong data protections.
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