Last week, Facebook parent company Meta released its quarterly “widely-viewed content report” that details the most-viewed organic content in the U.S., including domains, links, Pages and posts. And unfortunately, the report revealed that six of the top 20 shared on Facebook were removed for being spam.
“In this report, there were pieces of content that have since been removed from Facebook for violating our policies of Inauthentic Behavior,” Head of Facebook Integrity Anna Stepanov wrote in a blog post announcing the report. “The removed links were all from the same domain, and links to that domain are no longer allowed on Facebook.”
According to the report, these links were from the Vietnam-based page Nye News. Before the domain was removed, these spammy links accumulated more than 112 million views.
While Facebook did admit to this being a problem, the company was also quick to point out that the top 20 links in this report “represent only 0.03% of all Feed content views” during the quarter. But regardless of the company’s defense, there’s no positive way to spin the fact that a full 30 percent of the platform’s top-performing links are spam.
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